Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

Author: Salkis Dukree
Country: Chad
Language: English (Spanish)
Genre: Software
Published (Last): 4 February 2006
Pages: 414
PDF File Size: 2.27 Mb
ePub File Size: 1.84 Mb
ISBN: 496-8-74327-902-9
Downloads: 90067
Price: Free* [*Free Regsitration Required]
Uploader: Tygodal

Jan 29, Gayle rated it it was amazing.

The Culture Code by Clotaire Rapaille | : Books

French weddings are unlike weddings in any other culture I know. There was some hesitation among members of every group, but I convinced them I wasn”t entirely out of my mind.

Learn more about Amazon Giveaway. For example, Americans link or form code for automobiles as being about freedom, whereas the Germans have a code for automobile which is engineering. The younger generation embraced these desserts. I would have expected some more case studies from other countries from different continents. Moreover, the idea that cultures only change glacially is at odds with the theory he offers, which suggests that childhood experience are a motor of cultural meanings, including the meaning of self, i.

This concept is not, however, new. I found it really interesting how different countries can have quite different culture codes on the same topic, and it’s given me a lo What a great read.

What I was doing was calming their active brain waves, getting them to that tranquil point just before sleep. Why are people around the world so very different? I really found this extremely interesting and very thought provoking!

Kindle Edition Verified Purchase.

So Dapaille decided that I would start reading it all over again this year and yeah I did. It took a long time to read because it started to disengage. I want to own this one just to remember the codes – or maybe I’ll just write them all down before I take it back to the library.


Follow the Author

Here’s just a typical paraphrase, not the most worth part, but when you meet this sentence near the end of the book, you possibly also have rapaill cheery smile, like me. Two, in delving down to these roots, what is important is the relational structure between the person and other persons and object, not the specific content.

Lists with This Book. And the stuff about presidents and the government was particularly interesting to consider during this election time.

The author claims that subconscious links created socially” and nationally dictate the meanings of various things. I found it really interesting how different countries can have quite different culture rqpaille on the same topic, and it’s given me a lot to think about. It’s easier to understand the American people when you know their secret categories.

Rapaille’s work is built around the concept of a “cultural code”, “the unconscious meaning we apply to any given thing Sep 26, David Wild rated it really liked it. What can I do for them? He has… More about Clotaire Rapaille. I went off in search of the codes hidden within the unconscious of every culture. No trivia or quizzes yet.

Also interesting is his discussion of alibis, and how people don’t really know why they do what they do; and offer the most logical sounding reasons, although they may be way off target. Rapaille argues each product makes a unique imprint on members of any given culture.

Rapaille argues that America, and by extension, our culture is an adolescent nation.

The author argues that it also explains our fascination with celebrities and the adolscent mistakes they always seem to be making. If it does, the book will offer more of this. His discoveries have been eye-opening — for marketers at first, for cultural experts later, and for many of us still today. While cide observations and recommendations are. One person found this helpful. However, the book also looks at the culture code on other subjects too including money.


Could have been a bit more concise, but has its charm. Hardcoverpages. The concept of cultures having Codes, and using them for business, arpaille really interesting and the book has certainly added to my perspective.

Business English

When the work of Laborit crystallized this for me, I began to incorporate what I learned from him into my clinical work in Paris, most of which was being done with autistic children in fact, Laborit led me to the theory that autistic children do not learn effectively because they lack the emotion to do so.

Page 1 of 1 Start over Page 1 of 1. Three, to access the meaning of a thing within a given culture, you must learn the “code” for that thing in that culture. The logic isn’t compelling but the results are stunning.

TheCultureCode is a book that represents an important contribution to understanding how cultures work their ways on people. He catches broad trends and occasionally subcultural variations, but largely omits finer variations e. Given his success as an adviser to corporate and political clients, this book also helps explain how they approach selling us products and services. French himself, and a academic psychologist, he was called to work on corporate marketing projects.

Looking for More Great Reads? Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. Rapaille on the other hand culturee written an entire book on interpreting the code for American culture and he brings this out by contrasting it with the culture of other countries, most notably France, where he was born. The combination of these imprints defines us.