EPRG framework: A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international. Abstract. The aim of this paper is to present the fundamental ideas behind EPRG model. They are discussed with some illustrating examples. Moreover, some. ethnocentric polycentrism regiocentrism geocentrism ethnocentric domestic techniques and personnel are considered superior polycentrism local personnel .

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This usually results in the maximum degree of geographic decentralization as local managers are recognized as being psychologically close to markets, environments and customers.

Eprg Framework | Essay Writing Service A+

In this approach a company finds economic, cultural or political similarities among regions in order to satisfy the similar needs of potential consumers. Their prime goal has been to earn as much profits with least investment in these economies.

This is because it does not need to send skilled managers out to maintain centralized policies.

A careful reader will understand that the prime motivation for global marketing is global competition. See all related question in international marketing management. Such companies do not adapt their products to the needs and wants of other countries where they have operations. By clicking “SEND” below, you agree to our terms of service and privacy policy.

Similarly, if a company focuses its attention on the Europe, company follows regiocentric approach.

What is meant by The EPRG framework in International Marketing?

Some of these besides exporting, joint ventures, overseas subsidiaries, etc are strategic alliances, acquisitions, mergers, brand franchising, manufacturing in low cost centers, etc.

Generally, when the firm is ethnocentric, it looks for foreign markets to sell its currents products and surpluses. Here, the firm researches the markets, understands customers and competition in the region and evolves competitive strategies. There are many ma Pricing is established on a worldwide basis. This assumption lays the groundwork for each subsidiary frameworkk develop its own unique business and marketing strategies in order to succeed, the term multinational company is framewogk used to describe such a structure.


Those firms evolve strategies to globally maximize their resources. For a framdwork firm, framewori means foreign markets are viewed as a means of disposing of surplus domestic production. Its reference country is still home country. We’ll occasionally send you account related and promo emails. Global channels of distribution are established and promotional policy is developed to project a uniform image of the firm, and its products.

The erstwhile multinational firms have now realized that they cannot survive in the world market if they do not change their orientation and objectives.

Sorry, but full essay samples are available only for registered users Choose a Membership Plan. In the present day A particular region with certain important common marketing characteristics is regarded as a frzmework market, ignoring national boundaries. For example, Norway and Spain are both in Europe, but are very different in climate, culture, transport, retail distribution, and so on. There is hardly any or minimal product adaptation for the foreign markets.

The benefit of this mind set is that it overcomes the shortage of qualified managers in the anchoring nations by migrating dprg from home countries.

Advance Tax refers to paying a part of your taxes before the end of the financial year. The business of the geocentric company is characterized by sufficiently distinctive national markets that the ethnocentric approach epdg unworkable, and where the importance of learning curve effects in marketing, production technology and management makes the polycentric philosophy substantially sub-optimal.

For the automobile firm, this homogenization involves providing safety belts which are legally requiredair bags for protecting the driver in a collusion and even converting the vehicle from left hand to right hand drive and from standard transmission to automatic transmission. The first step is to calculate the taxable income from each source under There are no changes in product specification, price and promotion measures between native market and overseas markets.


Answer in international marketing eprgg. They possess a strong regional identity. In the ethnocentric international company, foreign operations are viewed as being secondary or subordinate to domestic ones.

Local personnel and techniques are best suited to deal with local market conditions. Principal driving force in global marketing: While looking for orientation, it is important to understand the EPRG framework. Service Writing from scratch Rewriting Editing. Thus, ensuring efficient use of human resources by building strong culture and informal management channels. In contrast, polycentric organizations or managers see each country as unique, and consider that businesses are best run locally.

The term multinational company is often used to describe such a structure. It may homogenize the product for the EC.

Hence the most common market entry strategy is export. Steps Involved in the International Marketing Process.

International Marketing – EPRG Framework

Subsidiaries are established in overseas markets and each subsidiary is given a free hand in framing policies and implementing them. See all related question in M. The management of a company has to decide the type of orientation that a firm should give to its overseas marketing operations.

Such companies are also sometimes referred to as domestic companies. A regiocentric orientation views different regions as different markets. Even if consumer needs or wants in international markets differ from those in the home country, those differences are ignored at headquarters.

These stages are discussed below. Frzmework the incomes they have earned themselves. Several Japanese, South Korean, U. Until recently multinational firms had looked at Asian, African, Latin American and other markets only from the point of view of selling their products and brands.