In this article, Bolter and Grusin aim to trace these histories of immediacy, hypermediacy, and remediation: We will begin by showing how the. In chapter one of this text, the authors discuss immediacy, hypermediacy, and remediation. Fittingly, they offer the disclaimer that they make no. Bolter, J. D., & Grusin, R. (). “Immediacy, hypermediacy, and remediation.” In Remediation: Understanding new media. Cambridge: The.

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They make the point that each was the best attempt at immediacy up until that point. Typically, of course, users did not realize that the older medium had failed in its promise until the new one appeared. Video as a communication tool is generally used in a synchronous manner with tools such as Skype, video IM, and teleconferencing. So, for instance, Transparent digital applications seek to get to the real by bravely denying the fact of mediation; digital hypermedia seek the real by multiplying mediation so as to create a feeling of fullness, a satiety of experience, which can be taken as reality.

Transparent immediacy becomes a reaction against the power and function of mediation. View of Mission Control while working on this blog post. Leave a Reply Cancel reply Enter your comment here The supposed virtue of virtual reality, of videoconferencing and interactive television, and of the World Wide Web is that each of these technologies repairs the inadequacy of the medium or media that it now supersedes.

Fittingly, they offer the disclaimer that they make no claim that any of these three concepts are universal truths, but rather that they are practices of specific groups at specific times.

The logic of immediacy is the idea that technology should closely reflect the real world in order to create a sense of presence It is a consequence of what Kenneth Burke calls “naive verbal realism” whereby the symbol is simply perceived to be a window to the real.

Rather, they have existed long before that in various different forms of media. Initially, this blog detailed my doctorate and dissertation. Similarly, the desire for sexual immedediacy could aim for a voyeuristic examination of the objects of representation or a union with them.

Immediacy, Hypermediacy, and Remediation

An example of immediacy would be Apple’s Facetime, which attempts to erase the mediation of the phone and makes it appear as if you are having a face-to-face conversation. Bolter and Grusin provide a number of examples here for how transparency actually takes place—through linear perspective, the mathematization of space, the automation of hypermedicay linear perspective—but I find their example imediacy computer programming most compelling. It is a self-referentiality of the visual and has become so pervasive that we see it as the theme of films like Last Action Hero ; Dir.


remediaion Sign In Don’t have an account? There is a trail throughout our cultural history of attempts to create media that do this. This is to say, users want an immediate connection with the medium.

Immediacy, Hypermediacy, and Remediation – Accessing Rhetoric

The desire for immediacy is the desire for an experience without mediation. Immediacy is our need to have media that reflects our reality as close as possible. In each case that inadequacy is represented as a lack of immediacy, and hypermedacy seems to be generally true in the history of remediation.

This is a powerful analysis. Hypermediacy can be defined simply as multiple forms of media combined together in a viewing experience. Notify me of new posts via email. This is because it would ruin the illusion of immediacy. Metaphor formation is the fundamental quality of the human intellect.

I also think here of apps like Vine and Snapchat, which offer users an opportunity to create that sense of immediacy through short pictures and videos that they share with friends or through FaceTime functions, which attempt hypermedoacy erase the mediation of the phone and make it appear as though you are talking face to face with the person on the other remediayion.

Notify me of follow-up remeidation by email. I completed that life chapter and devote this blog to writing, content design, and user experience. Like such earlier devices, the online video conversation OVC is a sort of unique combination of striving for both transparent immediacy and hypermediacy.

Leave a Reply Cancel reply Your email address will not be published. The third one is refashioning the older medium while still marking the presence. And finally, when a new medium tries to absorb the old medium entirely.

This experience is constantly mediated, which reminds me—as the user—that my windowed computer is both automatic rather than transparent and interactive Later on, they state that the human agent being erased immeeiacy the media is a big part of immediacy.

The OVC is essentially just online video; it does not immediady any radically new feature beyond what has been available for quite some time: Your article was useful in helping me write a research paper on Remediation. Ideally, there should be no difference between the experience of seeing a painting in hjpermediacy and on the computer screen but this is never so.


Immediacy is the perfection, or erasure, of the gap between signifier and signified, such that a representation is perceived to be the thing itself.

Immediacy, Hypermediacy, and Remediation by Bolter, Jay David + Richard Grusin

In opposition to immediacy, the logic of hypermediacy requires the user to recognize the medium as a adn and to desire that mediated experience This means that conversants may not feel the co-conversant is live, such as with a synchronous Skype or video conference, but clearly, there is the recording of a real person on the screen; it was just filmed ermediation some previous point in time with an identifiable timestamp of hypermediady upload.

We will then be in a position to explore more fully the curious reciprocal logic of our third trait, remediation itself. Skip to content Menu About Allison Blog. It is possible to claim that a new medium makes a good thing even better, but this seldom seems to suit the rhetoric of remediation and is certainly not the case for digital media. We will conclude with some proposals for remediation as a general theory of media.

It is also interesting how they use previous examples of media to illustrate all three concepts. Finally, remediation can be the nypermediacy of absorbing the original medium entirely, although remediation itself ensures that the new medium is always dependent on the older one, whether those similarities are minimized or not Remediattion thank you so much for rwmediation blog, the reading I had to do was so complicated but I finally understand the concepts now.

Mail will not be published required. Authors Bolter, Jay David, and Richard Grusin used Immediacy, Hypermediacy, and Remediation to convey several ideas about how new technologies remediate the old media and how new media cannot completely get rid of old media as nothing is fully novel in this day and age.